Canadian artist Emily Kruger is only twenty-one years old, but she’s already mastered the art of making boppers that wrap you up and keep you on the road to success – the latest is stucco, which premieres exclusively on SheBOPS today.

Stuck, an excerpt from Emily’s next EP, to be released at the end of the year, tells the story of the struggle to break away from a less than ideal relationship. Emily’s honey-sweet voice glides through a truly phenomenal production that combines melancholic guitar riffs with pop-fall beats and shimmering, brilliant melodies. Stuck is the third offering from this year’s up-and-coming artist, whose natural ability to write songs has led her to an affiliated fan base of over 210,000 on Instagram.

With our first exclusive track, Stuck, we capture Emily’s thoughts on her unique musical inspiration, her favorite lyrics from the song and the challenges women in music face.

TRADE: What are your recent losses to Spotify?

Emily Krüger: I’ve heard a lot about Dominic Fyke, Pluco, James Blake and Smino lately.

What are your favourite sounds you want to include in your music?

I like to get samples of real life. Go into the forest and listen to the sounds of your surroundings, or grab wooden spoons or random objects from someone’s kitchen – monsters that no one is sure to have in his or her library. Maybe a guitar.

Where does your musical inspiration come from?

Often no music. I have always been very inspired by artistic creativity – anime, independent films, paintings, etc. I am always very inspired by artistic creativity. I may be a little impressed by synaesthesia, for which I am grateful.

What emotions do you hope your music will bring to the listener?

Something deep. The ups and downs, you just have to feel them deeply, otherwise you won’t grow.

What does your creative process look like in general?

Normally I always start with music, because I usually do that in my spare time. I always have melodies in my head, and it all comes naturally and easily, then the lyrics.

What is the hardest part of creating new music?

Words are usually the last, because they are the real craftsman of the process. I feel like I can always do better, and it doesn’t always come naturally.

You will soon have a new EP – what is the main theme and message of an EP?

This EP embodied everything I went through back then, lots of ups and downs, but it’s good. The contrast between light and complexity makes you appreciate the good times more. But being there and letting it come and go, and really being there to see it through.

What was the biggest difference in setting up and registering this MOU compared to your previous projects?

So much has changed. I have a clearer sense of direction. I used to write my own lyrics, but the ability to put other aspects of what I did, the guitar, the keyboards and even my hand on the production, makes it all closer.

Do you have a favorite EP text?

I took all the pressure off you, but yours is still stuck.  It’s really true what was going on.

Was there a time when you wanted to give up music and do something else?

I had that before I started making music. I went to nursing school and then I realized I had no idea what I was doing. At the time, I had a passion – music. Now I don’t doubt myself. It’s hard, but I’m going to work harder and harder.

As an artist, have you ever felt the pressure to adapt to a certain form?

No, I’ve developed my music and I’ll develop it wherever I want.

Have you noticed that the music industry uses double standards when it comes to gender issues?

I wouldn’t say I perceive many double standards so much as connotations. Women and men can and should do what they want – women should be taken more seriously.

What do you think of the image and representation of women in music? Is there something you want to change?

If you’re making money from the last one, I don’t think love for our producers is enough. The idea that a woman should not be respected as much as a man is strictly related to gender.

Is there something in the music industry that bothers you from a female point of view?

Sexualization. It’s just not necessary, but for some unfortunate reason everything is necessary.

What do you think are the problems women face in music today?

A million. Directly said, the pressure to sleep with people who say they give you tickets to this, unfortunately, reality. I think people keep quiet about it because they think they have to, which is the worst; the feeling that there is no one to share this fight, or that you can open up about it. The lack of transparency creates an idealistic facade, making all women in this industry as good as anyone else.

Have you thought about female musicians?

I’m very excited to see ravina grow up again.

What advice would you give to girls and women who want to work in music?

Rely on someone other than yourself. You get what you need, you get leverage for your art and that’s it. Don’t be passive and work harder every day than the last time. But most of all, you have to be good to yourself in everything.

Is there anything in your career that makes you feel like you’re still learning?

That’s all I’m saying. Every day I realize that I have learned something new and that I can learn twenty more. The more I know, the more I realize that I don’t know much – the commercial side, even the artistic side.

What are the prospects for 2020?

I.P., another I.P., and then, hopefully, a tour.

Emily Kruger about Spotifica


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